2.115 million viewers tuned in to Liz’s Michelle Obama film launching "First Ladies" on CNN
FIRST LADIES launched on CNN 4 October with Liz’s 90 minute film on Michelle Obama (watch preview). Liz also directed Nancy Reagan. Watch series trailer. Other episodes explore the tenure of Hillary Clinton, Lady Bird Johnson, Jackie Kennedy, & Eleanor Roosevelt.
From the CNN pressroom:
Last night’s premiere of CNN’s newest Original Series, First Ladies (Sunday 10/4/20, 10-11:30pm), narrated by Robin Wright, was the most watched in cable news in total viewers and among adults 25-54. The episode, Michelle Obama, attracted 2.115 million total viewers, +25% more than FNC’s 1.698 million and +184% more than MSNBC’s 746k. First Ladies was also #1 in cable news last night in the key demo adults 25-54 with 377k, FNC followed with 319k and MSNBC trailed with 122k.
The season premiere of First Ladies (Michelle Obama) was CNN’s best Original Series season premiere since 2016’s first season premiere of Race for the White House (2.4 million) and second highest CNN Original Series season premiere on record (also after Race). In the key demo adults 25-54, First Ladies was CNN’s best Original Series season premiere since the 2018 season 11 premiere of Parts Unknown (445k).